There are two types of new products entering the market: evolutionary and revolutionary.
Evolutionary is often the most common approach. It’s a successful way to take a great design and make it even better and more profitable. You’re redesigning a similar product (next model). We have a wide range of evaluation techniques to help you on your journey. We will help determine the best research method given your development constraints and information needs.
Revolutionary products allow you to change the world with your genius idea! You have an idea for a brand new product. We can help you refine your idea using proven research methodologies. You will understand how people are doing things NOW and using that information redefine how things SHOULD be done. Form there we will assist you in developing the best evaluation strategy to make sure your products stays true to your research.
